Nick Illsley: Feedback from WDYTYG

Even an analogue person like me can be fascinated by the new multi-channel, user-generated, community-based, digital world that is appearing all around. The session prompted far more questions than answers for me (which is great) and on my return to the office I asked my team to think about how we should use Twitter, Social Networking and User-generated content to chart a course for TD into the brave new world!

In addition I made lots of new contacts and discussed a number of exiting collaborations, if just one comes off it will repay my time in Newcastle ten-fold.


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