WDYTYG Session 2 – Building Blocks of the Digital Economy

Three sections to this updated post:

  • Session Agenda
  • Presentations
  • Replay of Live blog

Session Agenda

  • 13:15:   Session 2 – Building Blocks of the Digital Economy, Chair – Jennie Borg, Detica
  • This has been divided into 3 broad sessions, each speaker has 5 minutes to stun the audience, following which the audience can fire questions back.
    • Block 1: “Geet loadsa data” (Managing large datasets)
      • Changing the Transport Datascape – John Polak, Imperial College London
      • Transport Observatory – Margaret Bell, Newcastle University
    • Block 2: “Dee it yersel’ ” (User Generated Content)
      • Word of Mouth Influences – Caroline Bartle, UWE
      • Maintaining Commercial Reputation Online – Helen Mathews, Nexus
      • Social Media – Mike Parker, Orangebus
    • Block 3: “Whorr we Gannin’?!” (Pedestrian Localisation, Navigation and Tracking)
      • Indoor/Outdoor navigation – Chris Kray, Culture Lab, Newcastle University
      • Vulnerable user tracking – Ray Sherrington, Digital Challenge, Sunderland City Council
  • 14:30:   Highlights of activities on digital and analogue blogs


Helen Matthews

Mike Parker

Chris Kray

Live Blog

For information about live blogging, please see this post.

To replay my live blog, please Click Here


WDYTYG Session 1 – Directions of Travel

Three sections to this updated post:

  • Session Agenda
  • Presentations
  • Replay of Live blog

Session Agenda

  • 10:30:   Housekeeping – Hannah Bryan, Newcastle University
  • 10:35:   Welcome to Hoults Yard – Charlie Hoult
  • 10:40:   Introduction to the day – Phil Blythe, Newcastle University
  • 10:45:   Introduction to SIMM – John Polak, Imperial College London
  • 10:50: Live Blog and Tweets during the event – Justin Souter, Souter Consultancy
  • 10:55:   Session 1 – Directions of Travel, Chair – Eric Sampson, ITS (UK)
    • Digital Transport – Nick Illsley, Chief Executive, Transport Direct
    • Digital Economy – James Burke, lovle Ltd
    • How far can you go? The Twitch-Hiker’s tale – Paul Smith
  • 11:55:   Open debate on Session 1
  • 12:25:   First review of activities on digital and analogue blogs


Justin Souter

Nick Illsley

James Burke

Live Blog

For information about live blogging, please see this post.

To replay my live blog, please Click Here

Making your way to the event

We really don’t want you to get lost on your way to Hoults Yard!

If you are driving, they have kindly supplied us with detailed directions of how to get there from all directions, whether you’re coming from within Newcastle, from Scotland or from Cornwall.

Please see our handy travel page for Public Transport details.

Questions for the Ana’Blog…

We’ve been having a think about what questions need to be answered when we’re using the Ana’blog during the day and have come up with the following:

– Transport Now

What are the big challenges we currently face in transport?

What are the key priorities for transport in the North East?

 – Enabling Technologies

What are the tools available now? – What can be used/what’s missing?

How do we cater for the analogue users? Can we in a digital world/ how do we avoid excluding people?

 – Black box

How will digital transport meet the key challenges of congestion, climate change, and energy use?

What are the big challenges in creating digital transport? e.g. Privacy and Trust

What are the key drivers and technologies needed for digital transport?

Does Digital Transport need to be coordinated or allowed to grow organically?

 – Future Transport

How will digital transport contribute to the digital economy?

What will digital transport look like?

Will we travel at all?

How/where will we live and work?

 What have we missed? – post your questions and/or answers and we will add them to the Anablog on the day.

Cars going digital – Graham Jordon

Ok, so when all our cars have DAB radios we can truly do some clever stuff with traffic management, driver guidance etc etc etc.  Right.  But this article http://www.theregister.co.uk/2009/06/19/carter_radio_dumb_media/ suggests it’ll be 2026 before that happens.  Discuss?

Digital Transport conference Social Media set-up

Hello everyone

I’m publishing this to help manage expectations in relation to any user-generated content you might like to publish in relation to Thursday’s event.

These are my thoughts, but your feedback is very welcome.


  1. Please could you use the hashtag #wdytyg, and start using this hashtag in relation to the conference from now on? Thanks.
  2. We’ll try to monitor this during the day to get your feedback & questions for speakers


  1. Suggested platform is YouTube, and the account is this
  2. Please also consider adding your video to the Digital Transport group.
  3. Tag your video with ‘wdytyg’ plz


  1. I’d like to propose Flickr as the photo platform
  2. I’ve created the account Digital Transport
  3. And the Flickr Group
    1. It would be great if you could add your photos to this 😀
  4. Tag your photies with ‘wdytyg’ plz


  1. Tag with ‘wdytyg’ plz

Cover It Live

  1. I intend to be use Cover It Live on this blog to record the sessions
  2. But if you would like to interact with the live coverage on the day, please check out this blog post, from which you’ll be able to use the CIL tool.
    1. Each session should be a separate post.

Podcasts etc.

  1. I don’t really know of a podcast platform, but please tag with ‘wdytyg’ if you do create one 😉


  1. I’m told there will be wireless broadband available, although I’m not sure of the setup.

Anything I’ve missed?

  1. Please check out User Voice. I should have thought we will publish the presentations via Slideshare
  2. Power sockets
    1. I need to ask about this, so you can recharge etc.

p.s. apologies for any wonky formatting… :$




A central issue is the design of algorithms which connect people’s travel
desires and choices; and the transport system reactions to those desires and

Thus the largest and most immediate challenge it seems to me is how to
specify control or algorithm systems which mediate and lie between
travellers and the transport system. These will not all be “controllable” of
course. However those that are should be designed to maximise benefits for
travellers and non-travellers; subject to resource and other constraints.

This involves mathematics and we are a long way along the road of solving
this problem; the main challenge in DE will I think be to complete that

This issue also includes the notion of stability and robustness; an unstable
or non-robust system will be likely to be very frustrating and wasteful.
(Credit crunch writ large?) So stability and robustness (and also
predictability?) must be an essential element in the above central
[Transport in the DE] issue.


I suggest that the development of suggested research consortia and
programmes arising from SIMM should carry on over the next few months; and not all be decided on the day. Research proposals need to mature with
interactions and thought and I suggest need months to develop.

I would be interested in developing a proposal along the lines described
briefly above over the next two months.

I would like to involve any interested SIMM members in that; and also other
interested contributors to the SIMM wind up day. SIMM should I think make
every to enable that sort of thing as far as it is able to.

Have a very good and successful day!!

Mike Smith